ArtsOctober 27, 20262 min read

Jorge Diego Etienne's Design Prototypes Go on View at Museo Franz Mayer

"Mockups Before Fuckups" at Mexico City's Museo Franz Mayer examines 15 years of work at JDE, the Monterrey-based consultancy founded by industrial designer Jorge Diego Etienne. On view from October 16, 2026, through February 14, 2027, the exhibition follows designs through the models, tests and revisions that precede production.

lake-c03a8e9a-de96-4fd7-aa92-5863bcac11eb-0.jpg

Inside the studio's working process

More than 300 models, prototypes and experiments make up the Mexico City edition, according to JDE's October 12, 2026, announcement. Sketches and scale models appear alongside working prototypes, material tests and concepts that never reached the market.

Five methodological phases and 15 operational design principles structure the displays. Physical mockups are presented as tools for testing designs and reducing errors, with abandoned concepts and unreleased prototypes helping illustrate that process.

Curator Roble Vargas expanded the exhibition from an earlier presentation at Monterrey's Centro Cultural Plaza Fátima. The Mexico City show also inaugurates two museum spaces, the Sala de Diseño y procesos and the Biblioteca Viva de Diseño, according to Museo Franz Mayer.

From an aluminum pen holder to restaurant tableware

The projects range from furniture and tableware to public-space and urban infrastructure design. Etienne's early "Choose Your Bullets" pen holder, made from machined aluminum, is among the featured objects, along with pieces from the Galeana collectible series. The exhibition also includes work associated with JDE's partnerships with TANE, Libbey, Coca-Cola, Tupperware and Cemex.

Custom tableware for the Michelin-starred Pangea restaurant offers another example of the studio's work. JDE dates Etienne's Pangea Tableware design to 2018 and credits Cerámica Suro with production, in close collaboration with chef Guillermo González for his restaurant. Its graphics abstract Monterrey's emblematic topography, according to the studio's project page.

A book and a digital archive

A monograph edited by Designaholic Books accompanies the exhibition. In its October 23, 2026, report, a! Diseño said the forthcoming book would bring together previously unpublished photographs with reflections and lessons about prototyping, manual work and iteration in contemporary design.

The project also includes a digital platform intended to serve as a living archive, a! Diseño reported. It is designed to hold content, news, documentation and downloadable files.

lake-0a58d148-65c7-4901-b22f-c375c1c9c25a-0.webp
Arts

Ye sets March 2027 concert at Mexico City's Estadio Azteca

Ye is scheduled to headline Mexico City's Estadio Azteca, now officially named Estadio Banorte, on March 19, 2027. The concert will bring him back to the capital about 14 months after two sold-out shows at its main bullring.

Isabella RomeroNov 5, 20263 min
lake-42fe2a38-f19b-4b1f-95e2-d927601fcc9f-0.webp
Arts

Cordovas to Play Free Show in Todos Santos on November 19

Cordovas will perform at Valle in Todos Santos, Baja California Sur, on November 19, 2026, from 6:00 to 8:30 p.m., according to Gringo Gazette's event listing. Admission is free for the Nashville band, whose songwriting ties to the town extend beyond i...

Isabella RomeroNov 3, 20263 min
d6e62acb.jpg
Arts

Noche de Despecho: Inside Mexico's heartbreak karaoke phenomenon

From a Valladolid cantina to 42 locations across 10 countries, the Sala de Despecho movement has transformed romantic misery into a therapeutic musical celebration. Here's how one entrepreneur turned late-night singing sessions into an international bu...

Mariana FloresOct 9, 20264 min
Back to Arts